Radiohead’s Free Album
Radiohead isn’t signed to any major record label right now but in the end, it works out for the best. The band decided to release their album via the internet and letting fans pay whatever they wanted for it.
On average, more than 6 out of 10 people who downloaded their new album ‘In Rainbows’ downloaded it for free. Of the people that decided to pay even just a bit for it, the average price paid was around $6. Close to 1.2 million people downloaded the album and if you’re quick with the numbers, that’s a total of $2.736 million.
It may not be as much had they released the album normally but when you take away the money they would have to fork over to a record label, they’d probably make even less than that. It’s a very smart move on their part.
This entry was posted on Sunday, November 11th, 2007 at 10:18 pm .You can follow any responses to this entry through the RSS 2.0 feed.